MediaBistro profiles and interviews Noah Callahan-Bever, editor-in-chief of Marc Ecko’s Complex magazine.

Our intention was never sort of to make the most mainstream magazine. The beauty is the cross-pollination we get between the niche cultures — if you look at what’s going on in mainstream culture, it’s the niche cultures that are driving everything. So in a certain way, I do feel like we have slightly limited ambition, but what we are trying to do is create real, lasting relationships with our readers. If you go super-pop and mainstream, you’re not making the same connections with consumers as you are when you’re doing something that’s a little bit more grounded and niche.

Read more here.